

Thursday, 6/19/08
Thursday felt a lot like yesterday, except the show traffic seemed to have dwindled. A slow morning in my company's booth allowed me to spend most of the day exploring the show. It was my responsibility to take care of my company's PR for our Midwest region by myself since my companion was stuck in the flooding in
Cedar Rapids, IA. As I worked my way fervently through the myriad booths, I often felt overwhelmed by the technology that each organization embraced to make sure that everyone stopped in to visit their display. Some companies used standard techniques for their business development such as pens, marketing literature, and knowledgeable reps, while some used more unique tactics. The Austria booth, for example, handed out boomerangs since many people mix them up with Australia. Another company had an hour long line to receive a free pair of Crocs.
When the show closed in the evening, I decided to relax for the first time in days. A quiet dinner with a few co-workers topped off a whirlwind week full of networking and learning. My flight leaves on Friday morning so I won't be dropping in during the waning hours of the show.
Everyone says that BIO is a big party where CEOs, scientists, and business people go to take a vacation from their jobs, but if you are dedicated to making the most of your trip, it can be incredibly exhausting. There are many speakers, meetings, and evening events to keep everyone busy the entire week. It was great to see that the State of Indiana had such a large presence and hopefully this will help continue the string of life
science "wins" we've seen in the past few years for the state.
Next year's show will be in Atlanta in May and hopefully I will be selected by my company to attend again. If not, then I'm sure we will have plenty of blogging activity from others who will be representing the IHIF and the State of Indiana.



